With a Master’s in Sports & Exercise Science, I worked in the fitness business for 10 years, starting at operational level in 2003 as a strength training intern, I have also worked in physical testing, cardiac rehabilitation and personal training. Having won the first two prizes of the Innovation Initiative (2012 & 2013) at the Bodytech Company - one of the ten biggest fitness companies in the world - I was invited to join the Innovation Department, developing new products, activities and spaces. In 2014, Bodytech decided to get into the digital fitness market with an innovative initiative that is called BTFIT App. I was again invited to join the Sports & Exercise Science team, as a Coordinator. My job at BTFIT was to specify and control the products, interacting with the providers and managing the user experience department. I published some scientific articles, including papers at the International Journal of Sports Science and Journal of Strength and Conditioning Research, and won two academic prizes as best scientific congress abstract and second best scientific paper of the year by the Brazilian Journal of Cardiology in 2012. I studied some epidemic issues, but my focus was on Sport and Exercise benefits in aging. I was supported by a Government Scholarship (Cnpq) and worked with renowned researchers from Brazil and United States (Stanford University). Nowadays I am working in an European Project named CATCH (Cancer: Activating Technology for Connected Health) project. CATCH has received funding from the European Union’s Horizon 2020 research and innovation programme under the Marie Skłodowska-Curie grant agreement. I am interested in Health & Fitness Technology and Epidemiological issues involving eHealth, mHealth, accelerometers and Apps. I am also studying Gamification Design and its application in Health & Fitness Technology.