Dr Daphne Economou is research active in the area of Digital Media Design and Development and her published work includes a long list of journal papers, peer-reviewed international conference papers and book chapters. She is serving as program committee member at international conferences and she has organised award winning Special Tracks and Workshops. She has industrial experience as Human Factors Engineer at Sony Broadcast and Development Research Labs, Basingstoke UK and she led and successfully completed European funded projects. Currently she is leading the Serious Games at Westminster Research group. https://www.westminster.ac.uk/serious-games-at-westminster-research-group